Discovering the Power of Marine Collagen

 While you’re expertly navigating the constant demands of a busy life, we want to talk about the one thing that should never feel like a chore... taking care of you. We are passionate about physical wellness, and for us, that means putting function and flavour forward. It means understanding exactly what you’re putting into your body.

Today, we’re peeling back the layers on the ingredient that makes our daily ritual so effortless: marine collagen.

1. The Building Blocks: Understanding Collagen Types

As a confident brand dedicated to physical wellness, we know that understanding the ‘what’ is key to finding your inner calm.

So, what is collagen? It's the most abundant protein in your body.. the foundational scaffold that keeps everything looking and feeling structured.

Not all collagen is created equal, though. While there are at least 28 types, when we talk about supplements, we generally focus on three key features:

• Type I: The foundation of beauty. This is the primary type found in your skin, hair, nails, and bones. If your goal is replenishing that smooth texture and strength, Type I is your focus.

• Type II: The cushion. This is found mainly in cartilage and is essential for joint support and mobility.

• Type III: The companion. This often works alongside Type I, supporting the structure of your organs, blood vessels, and skin integrity.

When you’re seeking that inner radiance... stronger hair, firmer skin, and healthier nails... you are looking for a source rich in Type I collagen, that can also be a blend of Type I and others.

 

2. Diving Deep: What Really is Marine Collagen?

Marine collagen is derived from the skin and scales of fish, making it a sustainable and highly effective source of the protein your body craves. But the true magic of marine collagen lies in two key areas, which are central to why Tide exists:

A. The Bioavailability Advantage

When choosing a supplement, the ultimate question is: how much of this will my body actually use?

Marine collagen peptides are significantly smaller than their bovine (cow) or porcine (pig) counterparts. This means they are highly bioavailable. Think of it like a shortcut for your system. Because the particles are smaller, they are absorbed more quickly and efficiently into your bloodstream. This speeds up the process of delivering the building blocks where they are needed most... to replenish your skin, hair, and nails.

It’s about working smarter, not harder, so you can feel the benefits sooner, without the effort.

B. The Type I Concentration

As we mentioned, the key to visible beauty benefits is Type I collagen. Marine collagen is overwhelmingly composed of pure Type I peptides. This ensures that every calming sip of Tide is targeted directly at supporting your natural glow. It’s a purposeful ingredient for a purposeful ritual.

 

3. The Tide Difference: Function Meets Responsibility

For us, being knowledgeable extends beyond the science, it includes knowing the origin.

We believe true healthy beauty must be balanced with responsibility.

Our marine collagen is MSC-certified (Marine Stewardship Council). This means it is sustainably sourced from wild caught fish, ensuring both superior quality for you and environmental accountability for the ocean we are so deeply connected to.

We created Tide to be the simplest, most enjoyable part of your day. It’s highly bioavailable marine collagen blended with natural fruit flavour and Vitamin C (which is essential for collagen synthesis) in a sparkling water that tastes nothing like collagen.

It's the confidence that comes from knowing you are fuelling your body with the best, delivered with the relaxation of a chilled out beach club vibe.

Make Tide your daily ritual. Because while you're juggling life's demands and taking care of everything else, our sustainable, Type I-rich collagen blend takes care of your inner radiance.