Why This Mixer Means So Much to the Tide Community

The modern juggle is real, and at Tide, we're here to support the people who do it all. We were founded by a busy mum who needed a quick, easy, and trustworthy solution for healthy beauty. That's why we were so honoured to be a part of The Working Mum's Mixer with The Mum Club and TIAGI.. it truly hits home for us. It was an afternoon dedicated to connection, conversation, and celebrating balance.

The Heart of Tide: Our Founder's Story 

This collaboration means so much because we are the working mum community. Our founder struggled with complex routines and bad experiences trying to find effective, easy-to-use collagen. She knew busy women needed better. That experience sparked Tide: functional flavour and clean, sustainable ingredients, designed to be a quick daily ritual. Seeing these inspiring women connect and support each other is precisely the purpose our brand was built on.

We believe that true self-care isn't another thing on your to-do list.. it's the simple, sustainable ritual that makes everything else possible.

Supporting Your Radiance and Ease 

Our mission is to support your balance... it’s about nurturing your inner radiance so you can continue to show up for your life with ease. The conversations at the mixer, from the panel on entrepreneurship to networking, directly reflect the challenges and triumphs that inspired Tide's creation. We shared our refreshing collagen water as a tangible way to encourage inner replenishment.. a foundational step that supports the demanding lives of these incredible women.

Daily Ritual of Calm 

While the event provided an amazing few hours of connection, the goal is to carry that feeling of ease forward. Whether you're balancing board meetings or bedtime stories, your collagen water is a simple, daily ritual that takes care of you while you take care of everything else. It’s your inner radiance and healthy beauty solution, made for your on-the-go life, just as our founder intended.

Carry the Connection Forward 

Thank you to The Mum Club and TIAGI for hosting such an essential event. It was a privilege to support this community. To all the women juggling lifes demands: keep prioritising your balance and your inner radiance. We look forward to seeing our community continue to grow, supporting each other as we all navigate the beautiful currents of life.