We Are Tide

Our Ethos

We're passionate about Blue Health, great tasting coffee and reducing the negative impact we have on our environment.

Blue Health

About 10 years ago, the notion of blue health surfaced when a study conducted by researchers at the University of Sussex involved 20,000 individuals recording their emotions at various intervals.

From over a million responses gathered, it was observed that individuals experienced the greatest happiness in environments characterised by blue spaces.

Great Coffee

By working closely with our farmers and roasting partners, and sourcing the best quality green beans, we've created a variety of great tasting coffees for you to enjoy at Sunrise, Midday and Sunset.

We use 100% specialty Arabica coffee beans in all our coffee pods, whole bean and ground coffee options. And, we only use solvent free decaffeination processes.

Our Environment

Sustainability was one of the first points raised when the idea for Tide first came about. We knew 30,000 coffee pods go to landfill each month in the UK and we didn't want to be part of the problem.

Our Nespresso compatible pods are home compostable. Our packaging is 100% recyclable and we offset the carbon on every delivery we make.

Supporting Clean Oceans and Beaches

You'll find Tide HQ nestled between the forest and the ocean on the South Coast of England, UK. Our team have grown up by the water, and the beach will always be their second home. We're proud to continuously support clean oceans and beaches on a nationwide scale.

Would you like to get involved in our next beach clean? Enter your email address below to find out when it's taking place.