When you provide your SMS number and you purchase from us on a regular basis (minimum 4 times per year), you will automatically become a Tide member. All our best offers will be sent to you in your reorder SMS message and you will get benefits and gifts that nobody else sees.

We have a simple belief that you shouldn’t be tied into a subscription but you should get benefits for being a regular customer. We use your mobile number to send a text message when we think you are just about to run out. That text will have a link so you can purchase again and receive your 15% members discount.

You will be asked for your mobile (SMS) number at checkout and if you provide this you will automatically become a Tide member and get the benefit of 15% off any order of 24 cans or more. If you order four or more times per year you will continue to benefit from the membership. If you make the choice not to, we will simply remove you from the membership after 12 months. 

We will only send you a message to inform you that we think you’re running low. That message may include information on additional member offers but we will never send you other marketing messages unless you request them. The purpose of our SMS service is to ensure you keep enjoying Tide collagen water not to bombard you with marketing messages. 

We base it on the number of cans that you buy and the recommendation to drink one per day. If you buy 24 cans we will message you on day 20 to say we think you are running low and you should order again. Once you confirm your order by following the link we get moving to get our delicious collagen water back in your hands and you shouldn’t miss a drop.

As we keep SMS to a minimum we use email to keep you in the loop on new products, the science behind collagen, general wellness articles and invitations to our special events. If you are a Tide member you will also get special offers and free products to try.

Absolutely not. We will never share your email and mobile number with third parties to use for marketing.